Creating something new is easy.
Creating something that lasts is the challenge.

Our Story


Strive Senior Living was founded by the husband-and-wife team of Trey Vick and Carrie Vick. The couple met during their time in the U.S. Air Force. After their service, Trey went on to a career in finance and real estate investment, ultimately becoming CEO of V3 Capital Group, a real estate development and investment firm based in Apopka, Florida. Meanwhile, Carrie became an executive director with Emeritus Corp. and then a consultant in the senior living industry.

The two always dreamed of combining their talents and passions to form a company that could provide seniors with a vibrant life and community. The dream became a reality with the kickoff of Strive at Fern Park in Fern Park, Florida.

The Fern Park project took shape when V 3 Capital Group acquired six office buildings that were previously part of a technical college, as well as two adjacent acres. The six buildings became an assisted living community, with each building having a unique theme, such as the “Key West House” and the “Biltmore House.” A standalone memory care building was constructed on the vacant tract of land. The campus totals about six acres, with 130 total beds, 44 of which are memory care.

Since the Fern Park community opened its doors, Strive Senior Living has expanded its services to include a standalone memory care brand, Sanctuary by Strive, and acquired a home health services company, Classic Home Health Services.

Trey Vick

Trey Vick is the Chief Executive Officer of V 3 Capital Group and Strive Senior Living. In both positions, he oversees operations while leading the efforts on new asset acquisition and expansion of the brands’ services. His industry background stems from commercial real estate banking and several years working in the private sector acquiring assets and forming real estate investment funds. Trey is a native Floridian and veteran of the United States Air Force. He holds a Master of Business Administration from the University of Central Florida and is a graduate from the Florida School of Banking at the University of Florida. Trey also serves the community as a member of the Howard Phillips Center, Elder at First Presbyterian Church of Orlando, and member of the Arnold Palmer Medical Center Board. Trey is the recipient of three Orlando Business Journal 40 Under 40 Awards, Veterans of Influence Award, and named as one of their 2019 CEOs of the Year. He also holds a title to 2019’s Argentum Senior Living Leaders Under 40 Award.

Carrie Vick

Carrie Vick began her career in the United States Air Force, working in financial management and budget analysis. There she met and married her husband Trey. After six years of military service, Carrie and her family moved to Orlando, FL to be closer to family. Carrie began a new career in the Senior Living industry in 2004. Carrie’s career path was strongly influenced by the older generations of her family that she had the privilege of spending a great deal of time with as a child. In her time as an administrator in the senior living industry, she had the pleasure of serving seniors and their families throughout Central Florida. Here her commitment to educate and link seniors to services and resources from which they could benefit grew over the years. Carrie’s passion is to help seniors feel safe, secure, and honored in their environment. Carrie is an active member at First Presbyterian Church of Orlando and enjoys spending time with her family. Carrie and her husband have three children, Brandon, Bailey and Bella.